01 PROFESSIONAL
SKILLS & ABILITIES
TOOLS OF THE TRADE
02 PORTFOLIO
CASE STUDIES & SAMPLE WORK
03 ABOUT ME
My Journey
Originally from Sydney Australia, I moved to SF in 2013 to work at Eventbrite. I have always loved visiting California, so when I had the opportunity to move to SF, join a product I believe in and work on an amazing project - it was a dream come true.
I'm a lifelong geek who likes to build things through combining design and technology in a thoughtful way. I started my career as a web developer, fascinated with systems, databases, features and interactive UI's. I see the world in data models, relationships between entities and UI touch points that deliver both service and value. I was motivated to move into UX so I could better understand the problems to solve, to seek truths from users and design technical solutions that combine business and user needs.
My Values
Committed, reliable, authentic, humble and passionate.
My Core Strengths
Responsible, relator, strategic, futuristic and adaptable.
My Design Process
Discovery & Research
I use UX research methods to uncover foundational knowledge, I seek to understand the problems that need to be solved, by building empathy for both user and business. We generate hypotheses and product requirements that inform the scope of work and provide direction in designing the right solution.
Strategy & Concepts
Based on what we learn in discovery I bring a cross functional team together to brainstorm. The goal is to formulate a UX strategy, unpack assumptions, define core aspects of the system, identify critical moments in the user journey and translate those into UX/UI concepts that communicate a vision.
Design, Test, Build & Learn
Working with engineers and designers, we take concepts through to interactive prototypes to test with our users. We then iterate until we have a solution worthy of building. Once we have a solution in play we analyze usage, monitor performance and determine user satisfaction to inform the next iteration.
A problem shared and ideated on is a problem solved.
04 Experience
2013-PRESENT
EVENTBRITE
2010-2013
FAIRFAX MEDIA
Principal UX Designer
During my 6 years at Eventbrite I've worked on many different teams, creating products for both event creators and attendees. Ranging from leading the creation of the Reserved Seating product, re-imagining the checkout experience to expanding our money systems into new markets and most recently redefining our event discovery marketplace.
Senior UX Architect
Working across numerous digital marketplaces, from online real estate at Domain.com.au to online dating at RSVP.com.au. Some of Australia's most recognized brands, owned by Fairfax Media the publisher of the Sydney Morning Herald newspaper. I was a part of the Creative Services Unit a team of UX architects, visual designers and front end developers servicing over 30 product teams.
2007-2010
MOON COMMUNICATIONS
UX Architect & Technical Producer
At the time Moon was one of Australia's most respected branding, advertising and creative agencies offering full service across print, digital and retail. My role entailed working with clients to solve their needs through applying a user centered process, generating UX artifacts and working with a team of talented visual designers and developers.
2001-2007
VARIOUS DIGITAL AGENCIES
Web Developer & UI Designer
Wearer of many hats UI designer, front end & back end developer. Always passionate about the UX/UI and the customer need to be solved. During a period of ever changing technologies, standards and trends (does anyone remember hybrid CD-Roms?).
CONTACT ME
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